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Coco Pahl
Problem:
We believe that some sportsmen are hesitant to book trips due to the significant upfront costs and the risk of losing money if unforeseen circumstances force them to cancel. Common reasons for cancellations include illness, injury, or weather-related issues. This uncertainty can lead to lost booking opportunities and revenue.
Solution:
Integrate Vertical Insure into our booking flow to offer trip insurance to sportsmen. This would allow them to receive a full refund in the event they cancel for a qualifying reason, giving them peace of mind and increasing booking confidence.
The integration would include:
  • Presenting insurance as an option during checkout
  • Allowing insurance purchases up to 7 days prior to the trip start date via promotional follow-ups
  • Displaying insurance details on the Booking Details page via Vertical Insure webhooks
This initiative not only strengthens our value proposition to sportsmen but also introduces a new revenue stream through trip protection services.